To use a coupon simply click the coupon code then enter the. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow comprehensive eightythree pages. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project.
Does your facebook content strategy begin with this. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Erin kissane author of the elements of content strategy. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should. My new book, the elements of content strategy, was published in march of 2011 by a book apart. Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Back in the webs pleistocene period, i received an email from a young content strategist. Moreover, what made it hard to get through even such a short. A book apart coupon code 50% 2020 a book apart promo. This book is not an argument for the importance of content strategy.
Content strategy plans for the creation, publication, and governance of useful. Foreword the elements of content strategy a book apart. The elements of content strategy brief books for people. Homework assignment 1 content strategy reaction paper from what you have learned in the. The components of content strategy linkedin learning. The elements of content strategy by erin kissane by the wildly popular a book apart. Does your facebook content strategy begin with this crucial 1st step. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. A book apart the elements of content strategy designing the.
A book apart the elements of content strategy designing. From understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. When the five elements of strategy are aligned and mutually reinforcing, the firm is generally in a position to perform well. I wrote the elements of content strategy because as the internet worms its way further and further into our lives, digital content becomes centrally important to the ways in which we live and. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. Read this selection from our business plan tutorial to fully understand these. Listed above youll find some of the best primal elements coupons, discounts and promotion codes as ranked by the users of retailmenot.
Erin kissane is not just the perfect person to tell us how, shes still in the trenches doing it everyday, but now shes written a treatise on just how it gets done, the elements of content strategy. Two years ago, there wasnt much out there about content strategy. The elements of content strategy jason santa maria. Basic principles read this chapter online the craft of content strategy. The elements of content strategy 2010 edition open library. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. The elements of content strategy is available to read for free.
Content strategy is an extremely friendly and talkative discipline. Neither is it a tutorial, a workbook, or a gallery of deliverables. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. A book apart just announced their latest book, the elements of content strategy, written by our brand new studiomate erin kissane, designed by studiomate jason santa maria and edited by studiomate. High performance levels, however, ultimately mean that a strategy is also being. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. We are delighted to present the third volume in the a book. Learn the 10 elements of a successful content strategy for the web. Erin kissane is a content strategist and editor based in new york city and portland, oregon. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well.
In this second part, we examine the various design elements that can be considered when constructing an organizational strategy, whether in the private. And it is emphatically not an exhaustive compendium of everything we know about content work. The first section of this book is organized around these fundamentals. Erin kissane s the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web. More from the a book apart library just enough research. The modern practice of content strategy arises from a number of venerable professions and takes its core principles from editorial, analytical, curatorial, marketing, and managerial work.
Elements of a business plan there are seven major sections of a business plan, and each one is a complex document. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. A book apart, brief books for people who design, write. The elements of content strategy brief books for people who make websites, no. There are products available such as luke wroblewskis mobile. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that.
She currently leads projects for content strategy consultancy brain traffic, and was formerly editor of a list apart. And what does the content renaissance mean for you. At some point, i do understand that design elements contribute to content, but. The term has been particularly common in web development since the late 1990s. Keep your favorite beverage warm, and look great while you sip.
Erin kissane content strategy is the webs hottest new thing. Standards 100150 pages, available in paperback and ebook and briefs 5070. Be the first to ask a question about the elements of content strategy. Content strategy for the web, kristina halvorson the industry standard primer clout. You have the elements of content strategy to light your way. A lot depends on who you are and what sort of content strategy youre interested in. A book apart publishes detailed, meticulously edited examinations of single topics. Perfect for people who design, write, and codeand everyone in between. Explore content strategy s roots, and quickly learn not only how its done, but how you can do it well. Content strategy refers to the planning, development, and management of contentwritten or in other media. Join morten randhendriksen for an indepth discussion in this video, the components of content strategy, part of ux foundations. The elements of content strategy brief books for people who make. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good.
Erica kissanes free to read book elements of content strategy describes another model. Erin kissanes the elements of content strategy stands. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. The elements of content strategy erin kissane, a book apart publishers, isbn. The goal of every title in our catalog is to shed clear light on a tricky. A book apart, read the elements of content strategy book.
Read on oreilly online learning with a 10day trial start your free trial now. Top a book apart coupons or discount codes april 2020. Kristina halvorson author, content strategy for the web ceo, brain traffic. She cohosts a responsive web design podcast with ethan marcotte, and her first book. Read the elements of content strategy by erin kissane online. This is a sample chapter from erin kissanes book the elements of content strategy. The elements of content strategy by erin kissane goodreads. Save on the elements of content strategy book by erin kissane get code ments. Admittedly, it starts out on the scary side with words like delay, derail, desperate, and discipline piling up in the first few paragraphs. Another system approaches the problem in a more streamlined fashion, organizing the different components of content strategy along a timeline for practical application. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy.816 1092 803 294 918 768 921 1040 1081 949 934 1318 1414 831 1497 970 1080 1040 1093 584 81 526 613 146 1179 401 1297 1224 593 641 363 133 682 1095 47 988 507 1434 93 340